Agnes Lloyd-Platt is a fashion/beauty photographer and filmmaker based in London.
Taking predominantly pastel photos of people and objects, she has created a stylistic vision through her use of colour and accompanying ideology. Her work is characterised by colour, optimism and a graphic sensibility.
Using Lloyd-Platt’s single style as a touchpoint, I designed and built a website built solely around exhibiting the colour in her work as well as injecting optimism into a field that often takes itself too seriously — ‘colour and optimism’.
The website won Grafik a Gold Best award as well as an Awwwards site of the day.