Tom Gould black and white portrait of a tattooed older man with long hair looking upward
Steven Boniface photograph of a woman in a pink jumper and white skirt standing on rocks with a small dog
Jhana Millers Gallery image of Harry Culy's black and white photograph of a masked child on a bicycle
BEINGS portrait of a performer in voluminous blue satin seated on a stool

Grafik, Design & Development

Wellington, New Zealand

Impossible Toronto

Impossible Toronto is an initiative of the Neptis Foundation, imagining the housing a city needs but doesn't yet allow itself to build. The first investigation: On the Courtyard, Learning from European Blocks.

A yearlong study is a dense thing to hand a city. The site turns it into one continuous scroll, the whole argument unfolding section by section as you move. Research you read the way you'd walk a courtyard.

Digital design,
Digital development

2025—

Impossible Toronto website on a tablet showing the green chapter menu: Introduction, Design Proposal, Impossibilities, Possible Somewhere, Conclusion
Impossible Toronto rendering of a timber housing block at dusk with plant-covered balconies and lit windows
Impossible Toronto website on a tablet showing an apartment building among trees beside the introduction text
Impossible Toronto website on a tablet showing a collage of courtyard housing renderings with greenery
Impossible Toronto website on a tablet showing the On the Courtyard design proposal chapter

Beings

What we put on stage and screen matters. Yet, despite the wealth of talent available, identities are often misrepresented because roles are given to those without lived experience.



BEINGS is an online directory to represent, explore, discover, and cast Aotearoa’s POC, Rainbow, and Disabled talent.


Digital design,
Digital development,
Identity design

2025—

BEINGS website homepage on a tablet with the large BEINGS wordmark over a black and white portrait
BEINGS black and white portrait of a woman with sculpted hair buns and hoop earrings
BEINGS website on a tablet showing the talent directory with rows of black and white headshots
BEINGS website on a tablet showing actor Molly Curnow's profile with her portrait and details

Jhana Millers

Jhana Millers is a contemporary art gallery in Te Whanganui-a-Tara, Wellington, representing artists from across Aotearoa and Australia. A gallery identity has one job: never compete with the art.

This one is bilingual at its core. The wordmark reads Jhana Millers Whare Toi Te Whanganui-a-Tara, te reo set into the name itself rather than translated beneath it. The reo isn't an accommodation in the system; it's the system.

Digital design,
Digital development,
Identity design

2024—

Jhana Millers Gallery postcard with the bilingual wordmark and Claudia Kogachi's Bubble babe II painting
Jhana Millers Gallery website on a tablet showing artist names above a grid of artworks including a red sculpture

Tom Gould

In 2023 New Zealand film director and photographer Tom Gould engaged me to create his digital brand.

This website uses a brutalist, mainframe-inspired interface to create a stark, high-impact digital presence that showcases his work with clarity and attitude.

Digital design,
Digital development,
Identity design

2023—

Tom Gould photograph of a figure in a red hooded jacket, motion-blurred against a dark teal background
Tom Gould identity poster with a black and white portrait of a tattooed man and green type reading Tom Gould, Director & Photographer, Aotearoa New Zealand
Tom Gould website on two phones showing the client list and the green navigation menu

Today Design

A UX agency that refused to look like one. Today.design hired me to translate their updated identity into a website that competes on craft rather than process. I designed an editorial-inspired system where typography and rhythm do the work that wireframes can't.

Digital design

2022—

Today photograph of a young girl in denim overalls with a yellow flower in her windswept hair by the sea
Today website on a tablet showing the orange Impact areas page with a list of sectors
Today website on a tablet showing impact areas listed in large type on pink
Today website on a tablet showing the Insights section with photos of people and a Journeys banner
Today website on a tablet showing the Purpose section with a collage of photographs on peach

Motion Sickness

Motion Sickness are an advertising agency based in Auckland, New Zealand. They came to me for a new website, with a re-developed identity to go with it.

The result is a web experience designed to stupefy, relax, and disorientate. True to the name.

Digital design,
Digital development,
Identity design

2023—

Motion Sickness website on a tablet showing a pile of colourful stones on a grey background
Motion Sickness website on a tablet showing the intro text explaining the agency's name with inline images

Victoria Spicer

Victoria Spicer was a set designer based in London. Off the back of a rebrand, she needed a website for an image-led, changeable body of work.

The site was designed entirely in the browser, no desktop design tools: drawn and built in the same place. It exhibited Spicer in her best colours.

Digital design,
Digital development,
Animation

2017—2022

Victoria Spicer website on a tablet showing a hand holding blackberries against a dusty pink background
Victoria Spicer set design photograph of a figure posing behind a frosted, curved screen in soft blue light
Victoria Spicer website on a tablet showing an L'Officiel Mexico editorial with a model in a dark costume against green drapes
Victoria Spicer website on a tablet showing orange protea flowers in a clear box with blue sunglasses on a blue set
Victoria Spicer website on three phones showing colourful set design photographs

Agnes Lloyd-Platt

Agnes Lloyd-Platt is a fashion and beauty photographer and filmmaker based in London.

Her signature is colour, so the website is built around nothing else: an exhibition of it, and a shot of optimism in a field that often takes itself too seriously.

Digital design,
Digital development,
Animation

2018—2025

Agnes Lloyd-Platt photograph of a woman with eyes closed wrapped in an oversized white pillow collar against yellow
Agnes Lloyd-Platt website on a tablet showing a model in a wide-brimmed hat and cream outfit against red with a quote about wanting to be an astronaut
Agnes Lloyd-Platt website on a tablet showing a model in a large white hat holding a black sculptural glove
Agnes Lloyd-Platt website on a tablet showing work filtered By Colour and By Type with photo thumbnails
Agnes Lloyd-Platt website on a tablet showing the large serif Lloyd-Platt wordmark over a portrait in blue plastic

Ben Pearce

Ben Pearce is a New Zealand sculptor working with wood, found objects and bronze. His art explores memory through the one past we all share: childhood.

The website follows Pearce's practice from the inside, making visible the quirks and tragedies of a mind and its recording machinery. It is Pearce the artist, rendered as Pearce the website.

Digital design,
Digital development,
Animation

2017—2022

Ben Pearce website on a tablet with the headline Ben Pearce, 14,910 days of Sculpture on black
Ben Pearce website on a tablet showing a grid of his sculptures on pink
Ben Pearce website on a tablet showing a sculpture of school chairs on a wooden floor
Ben Pearce website on a tablet showing a knitted figure with a dark balaclava-like head
Ben Pearce website on a tablet showing an artist statement with struck-through words in red
Ben Pearce website on three phones showing the homepage and sculpture images

Glasfurd & Walker

Glasfurd & Walker are a brand and design agency in Vancouver, Canada, founded by a strategist and a designer. They call what they do building brand worlds, mostly for restaurants, hotels, and the things people eat and drink in them.

The website takes them at their word. Each project is entered as its own world, led by a single line of story rather than a client name, with the frame kept deliberately quiet so every world holds its own atmosphere.

Digital design,
Digital development,
Identity design

2022—

Glasfurd & Walker website on a tablet showing two macaws around a ceramic bottle with the line Building Brand Worlds
Glasfurd & Walker brand photograph of a fox drinking from a cup on a small café table
Glasfurd & Walker website on a tablet listing the agency's values in white serif type on black
Glasfurd & Walker website on a tablet showing a lush painted jungle landscape
Glasfurd & Walker G&W monogram in black serif type on white

Pilot

Pilot are a strategic digital marketing agency based in Auckland. Following a rebrand, they needed a website that could carry the new name and win the next tier of clients.

The name set the concept. The site takes the bird's eye view: calm, ordered, everything laid out below you. A restrained typographic treatment does the persuading, signalling trust without ever saying the word.

Digital design,
Digital development

2021—

Pilot photograph of three models in colourful swimwear and silk on a beach
Pilot website homepage on a tablet with the large PILOT wordmark over floating fashion and product images on black
Pilot website on a tablet listing selected clients in serif type on pale blue
Pilot website on a tablet showing the articles page with a fashion photograph

Michael McManus

Michael McManus Architects work across Victoria from their studio in North Melbourne. In 2020 they pledged to take the practice carbon neutral, a commitment that shapes how they think about the built environment.

The website answers with an unexpected, earthy palette, a deliberate counterpoint to the polish of the architecture. Every hue is drawn from their projects: deep green for landscape, yellow for sunlight, grey as breathing space, and burnt orange for brick.

Digital design,
Digital development,
Identity design

2020—

Green Michael McManus Architects tote bag with the wordmark in a lighter green
Michael McManus Architects website on a tablet showing a modern home extension on terracotta
Michael McManus Architects website on a tablet showing the Flinders Addition project on an ochre background
Michael McManus Architects website on a tablet showing the navigation menu in green and rust on dark green

Miles Calder

Miles Calder & The Rumours were a five-piece alt-country and Americana band from New Zealand. The website opens at the summit of an American national park and descends from there. The deeper you go, the closer you get to the band.

Digital design,
Digital development,
Identity design

2014—2019

Miles Calder photograph of a lone figure walking through a sunlit autumn forest gully
Miles Calder & The Rumours website on a tablet with the band's intro over a mountain valley photograph
Miles Calder website on a tablet with the headline High Seas and Low Trees over a forest photograph
Miles Calder website on a tablet showing an eagle in flight beside upcoming gig dates
Miles Calder website on a tablet showing the menu over a black and white image of tangled roots

Porter Packaging

Porter Packaging are a creative production house based in Auckland, manufacturing high-end packaging for the design industry. A market repositioning called for a new identity and website with one unforgiving audience: the designers who commission them.

A brand for people who judge brands for a living has nowhere to hide. The relaunch passed: a flood of new business, and writeups across the design press.

Digital design,
Digital development,
Identity design

2020—2024

Porter Packaging website on a tablet with the line We collaborate with creatives, to bring unique ideas into production on green
Porter Packaging colour-blocked tote bag in green, taupe, black and bright blue
Porter Packaging website on a tablet showing Curionoir packaging with a woman holding a small bottle to her eye
Porter Packaging website on a tablet showing a grid of bespoke packaging projects in blue, olive and orange

Marx Design

Marx are a branding and packaging design agency based in Auckland, known for idea-led work with no house formula. They came to me for a new website, and a re-developed identity along the way.

An agency without a formula shouldn't get a formulaic site. The answer was interaction: rich, playful, a little mischievous, every moment its own small idea, the way every Marx project is.

Digital design,
Digital development,
Identity design

2021—

Marx Design website homepage on a tablet with the large stretched Marx wordmark and featured projects
Marx Design website on a tablet showing the menu Work, Studio, Journal, Contact on black
Marx Design website on a tablet showing Almighty juice bottle packaging in bright colours
Marx Design website on a tablet showing a hand gripping a bottle of red sauce

Match Artists

For twenty years Match were New Zealand's leading photographic agency. Then their photographers stopped being only photographers: motion work grew until the old name no longer fit.

Match Photographers relaunched as Match Artists, with an identity and website built to carry the wider brief. The design stays deliberately out of the way: simple, precise, and executed to the standard of the work it represents.

Digital design,
Digital development,
Identity design

2022—

Match Artists photograph of a woman with braided hair in an ornate green brocade jacket in a teal room
Match Artists website on a tablet with the large M logo and a hand squeezing an orange on yellow
Match Artists website on a tablet showing black and white behind-the-scenes photos from shoots
Match Artists website on a tablet showing agent contact details beneath a food photograph
Match Artists website on a tablet showing a film still of a man in a white coat running in a snowy doorway

Patchwork

Patchwork Architecture are an architectural duo based in Wellington, New Zealand, pairing functional spaces with a utilitarian material palette.

Their website was built by their own discipline's creed: form follows function. No desktop design tools, just a working skeleton of the real content, copy and images made to work hard together until they became the design. A website built by the rules of architecture rather than the rules of the web.

Digital design,
Digital development,
Identity design

2017—2024

Patchwork Architecture photograph of a dark timber-clad house raised among native bush
Patchwork Architecture website on a tablet with Architecture in orange over a house in the treetops
Patchwork Architecture website on a tablet showing small project thumbnails scattered across black
Patchwork Architecture website on a tablet showing portraits of founders Ben and Sally with the word Us
Patchwork Architecture website on a tablet showing the Stealth Bomber house project